Smartness
Italy· Software Development· Series B / €47 million· 51-200· Founded 2020· 43K followers
We’re transforming the lodging industry with AI. Our mission is to help properties break free from OTAs and manual online operations, enabling them to unlock their full revenue potential through full automation. We envision a world where every lodging business becomes a fully independent powerhouse—free from intermediaries and time-consuming tasks, and empowered to grow on its own terms. Smartness is the path to operational independence (from OTA and manual tasks). Discover how we can help yo
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Growth / News Signals
Italian TravelTech startup Smartness closes €47 million Series B for European expansion
May 4, 2026
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